The book’s greatest strength lies (you should pardon the expression) in its other, quite illuminating case histories, and the simple fact that the authors get us to think seriously about the truth – and even the Truth – as a core issue in marketing.
- Chuck Kent, Branding: magazine
There is a movement underway to change things. Brands all over the world are telling the truth, and doing it in innovative and creative ways. The book makes for a very interesting read and acts as an essential guide to building honest businesses.
– Natalie Futter, Wired Insider, Wired.co.uk
The true future of marketing will be about brands and their ability to have a direct relationship with their consumers. The trick, as so well explained in Tell The Truth, is that brands have to be honest … brutally honest. Truth in advertising? Truth in marketing? It hasn’t really happened, but now it can. Sue Unerman and Jonathan Salem Baskinoffer this wonderful book as a first step in the right direction. It belongs on everyone’s desk who touches a brand.
- Mitch Joel, President of Twist Image and Author, Blogger, and Podcaster, Six Pixels of Separation
Truth in advertising is no longer an oxymoron; it’s an absolute necessity if a brand wishes to compete in today’s increasingly transparent marketplace. Brands will be judged not based on what they say, but what they do; not the promises they make, but the ones they keep. This book is the first step toward your enlightenment.
- Joseph Jaffe, Author, Flip the Funnel
The authors re-examine the abiding value of authenticity; convince us that, in the Internet age, brand truth has become a marketing necessity; and offer practical guidance on how to achieve it.
– Sir Martin Sorrell, CEO, WPP
Tell the Truth is an essential guide to advertising in the modern world.
– Jonathan Dean, Online Culture Editor, The Sunday Times
In a sea of marketing gibberish and thinly disguised motivational babble … Unerman and Baskin stand out by offering practical information presented in plain English.
– Ken Wheaton, Managing Editor, Advertising Age, and author of The First Annual Grand Prairie Rabbit Festival
In the digital age, all of us have a voice that can be heard instantly and around the world. Consumers are increasingly using that voice to speak out whenever they see injustice and untruth. So for brands and businesses, honesty and integrity are now imperative for success. Tell The Truth is an essential guide to building honest businesses.
– Claire Beale, Editor, Campaign