It’s 2013, and there’s no social media anymore because all media channels are social. People are social, too. They always were. So we can stop pretending that our job as marketers is to entertain, converse, or otherwise creatively occupy consumers’ time when they’re online.
Instead, we need to recognize what’s happening: They’ve moved past entertainment alone and are using peer-to-peer conversations to discover truths about businesses and institutions.
Tell The Truth is your guide for delivering brand truth, and using every communications channel to do it.
More than fifty years of work experience, research into hundreds of companies, and in-depth analyses and interviews with 50 comprise the case histories and detailed worksheets in Tell The Truth, making it the must-have communications strategy tool.